App Internet Usage Surpasses PCs for the First Time (U.S.)

Ok, so I know this is specifically America, however its still a pretty big accomplishment, feel free to draw your own conclusions on this being replicated in the UK sometime soon. I have, I don't think it will be to long until we see these facts written about the UK market.

For the first time, mobile and tablet app internet usage in the U.S. has overtaken PCs… (finally).

We’ve seen it coming in the last few years as the apps economy has exploded, and the way users interact with their multi-devices has evolved dramatically. 

“Mobile devices accounted for 55% of Internet usage in the United States in January. Apps made up 47% of Internet traffic and 8% of traffic came from mobile browsers, according to data from comScore, cited Thursday by research firm Enders Analysis. PCs clocked in at 45%.

Although total Internet usage on mobile devices has previously exceeded that on PCs, this is the first time it’s happened for app usage alone.

The shift follows a freefall in PC sales, which suffered their worst decline in history last year.

Smartphone adoption, meanwhile, increased 39%, acording to research firm IDC. This trend will likely continue thanks to improved user experience on mobile apps and the expansion of high-speed 4G access, said Andrew Lipsman, vice president of marketing and insights atcomScore (SCOR).

As of January, 55% of American adults had smartphones, while 42% owned tablets,according to the Pew Research Center. “

Here’s a look at US time spent using the internet by device (comScore):